HIPAA-Compliant Analytics & Website Services for Small to Medium-sized Hospitals

Complete website HIPAA-compliance across your whole organization. We take care of analytics, social media tracking, embedded video, embedded maps, and forms.

You’re Too Small for Enterprise Platforms, But Need Compliance and Marketing Data

Sounder was built exactly for you:

Compliance done FOR you, not BY you.
A managed solution by a veteran of healthcare digital marketing, not a startup’s software platform your team has to set up and manage.
Affordable for all sizes of hospitals or healthcare groups
Simple compliance, not hundreds of options you don’t really need
Managed service (because your IT team is already stretched thin)

That’s exactly what Sounder is.

Hospital Compliance Challenges We Solve

Community and regional hospitals face unique website compliance challenges that both large health systems and small clinics don’t encounter.

Complex Web Properties, Limited IT Resources

You may have multiple websites: main hospital site, foundation site, employed physician group sites, service line microsites, community health programs.

The problem:

Google Analytics on all properties (no BAA, multiple violation points)
Different teams managing different sites (inconsistent compliance)
IT team focused on Epic, clinical systems, infrastructure (not marketing technology)
Compliance officer knows there’s website risk but doesn’t know how to fix it
Marketing team needs data but compliance won’t approve Google Analytics

Sounder’s solution:

One BAA-signing vendor to solve all the issues
IT team approves once, we handle ongoing management
Marketing gets full attribution data
Compliance committee gets documentation they need

Service Line Marketing Without Tracking Data

Your cardiology program invests marketing money in physician referral marketing and consumer campaigns. Orthopedics runs sports medicine ads. Women’s services promote maternity care.

The problem:

Compliance has had you remove all tracking, so you’re flying blind
Can’t prove which campaigns drive patient acquisition
Service line administrators ask “Is our marketing working?” and you can’t answer with data
CFO scrutinizes marketing budget without clear ROI
Competing with larger systems that have better analytics
Google Analytics violations mean you’re either non-compliant OR flying blind

Sounder’s solution:

Track service line performance separately (cardiology vs ortho vs women’s)
Campaign attribution by service line
Referral source data can be shared with stakeholders
CFO sees data-driven marketing spend justification

Doctor, Facility & Specialization Videos

You spent a year getting budget approved for doctor videos, months of production, uploaded to YouTube—and compliance just told you to take them down because they pass PHI to Google.

The problem:

YouTube (Google) won’t sign a BAA
Web team doesn’t know how to self-host videos for all devices
Getting video hosting on AWS/Google with a BAA seems insanely complicated

Sounder’s solution:

Simple web-based video streaming that looks and acts like YouTube
Easy embed codes that replace your existing YouTube codes
Hosted on Akamai (world’s largest CDN), fast reliable streaming
Right-sized video delivered to every device

The Four Compliance Violations Across Your Hospital Properties

If you operate a hospital or regional health system, you could have these HIPAA violations across your web properties:

Analytics & Tracking Violations

The Problem	What Hospitals Need	Sounder Analytics Solution
Google Analytics on hospital website and service line sites	Track patient acquisition across service lines	HIPAA-compliant server-side tracking
Facebook/Meta Pixel for consumer campaigns	Prove ROI to CFO/board	Service line segmentation
Google Ads conversion tracking	Understand referral patterns	Physician referral source attribution
Cookies easily used as evidence in lawsuits	Campaign performance by service line	Campaign tracking
Referral tracking with no BAA coverage	Patient journey from awareness to appointment	Integration with hospital CRM/marketing automation
Marketing automation platform pixels	Board-level and marketing-level reporting	Executive dashboards for board reporting
		Detailed reporting for marketing decisions

Video Violations

The Problem	What Hospitals Need	Sounder Video Solution
YouTube videos embedded on website	Use video to connect with patients	HIPAA-compliant video hosting (Akamai with BAA)
Large budgets and time to create videos	Humanize team with “Meet Your Doctor” videos	Migrate all YouTube videos
Physician profile videos (150+ doctors)	Service line promotion	Organized library by service line/physician/topic
Procedure explanation videos	Community education	Multiple departments can upload with permissions
Patient testimonials	Look appealing to prospective team members	Bulk upload support
Community health education content	Easy-as-YouTube solution	Simple interface for non-technical staff
Virtual tour videos	Continue using YouTube for social media
Service line marketing videos

Maps Violations

The Problem	What Hospitals Need	Sounder Maps Solution
Embedded Google Maps on main hospital page	Interactive mapping for best patient experience	Interactive hospital campus map
Maps on affiliated clinic pages	Show main hospital campus compliantly	Multi-location network map
Multi-location finder	Easy management without IT	Service filters (Imaging, Lab, Urgent care)
Service-specific location finders	Multi-location finder (hospital + 20-30 practices)	Google Sheets/Excel/WordPress management
Campus maps (parking, entrances, departments)	Filter by service	Mobile geolocation while HIPAA compliant
Mobile directions for patients	Driving/transit instructions	Marketing team manages without developer
	Mobile-friendly
	Marketing team manages

Forms Violations

The Problem	What Hospitals Need	Sounder Forms Consulting
Forms not HIPAA compliant and no one knows it	Appointment requests routed compliantly	Platform evaluation for hospital needs
Form data on non-compliant servers	Use existing backend systems	Consulting on best compliant solution
Data transmitted via unsecured email	Readily available tools with strong support	Collaboration with IT for maximum efficiency
Forms allow PHI without proper handling	Integration with CRMs and scheduling	CRM integration for marketing attribution
Multiple forms need compliance	Forms integrated into analytics for attribution	Powerful form system including multi-form systems
Appointment request forms for multiple service lines
Physician referral forms
Pre-registration forms
Contact forms on multiple department pages
Community health screening registration

Integration with Hospital Systems

We work with the technology hospitals already use.

Common hospital tech stacks we integrate with:

Electronic Health Records (EHR)
CDPs
CRM/Marketing Automation
Scheduling/Patient Access
Physician Referral Management

We Work With Your Hospital Marketing Agency

Many hospitals work with healthcare marketing agencies for strategy, creative, and advertising. We complement their work.

Your Marketing Team & Agency Handle

Marketing strategy and planning
Brand positioning and messaging
Creative (ads, videos, content)
Media buying (PPC, display, TV/radio)
SEO and content marketing
Social media management
Website design and user experience

Sounder Handles

HIPAA compliance implementation (analytics, video, maps, forms)
Server-side tracking setup
Technical integrations (CRM, Epic, scheduling)
Ongoing compliance monitoring
Platform management and updates

We Work Alongside Your Agency

Provide compliant tracking data to optimize campaigns
Support their creative with compliant video hosting
Enable their strategies with proper attribution tools

Many hospital marketing agencies recommend us because we solve the compliance problem they can’t handle themselves.

Get Started

Three paths forward:

Schedule Discovery Call

Talk through your hospital’s structure, compliance needs, and marketing goals. We’ll review current setup and provide ballpark pricing. (45 minutes)

Schedule Discovery Call →

Request Hospital Assessment

We’ll audit your hospital’s web properties (main site + any affiliates), document violations, and provide detailed remediation proposal.

Request Assessment →

Board/Committee Presentation

We can present to your compliance committee, board, or executive team to explain website HIPAA requirements and our solution.

Schedule Presentation →

Frequently Asked Questions

Our IT team is only 2 people focused on keeping Epic running. Will this burden them?

No. That’s exactly why we’re a managed service. IT reviews and approves initial implementation (security, BAA), then we handle ongoing management. They’re not managing marketing compliance—we are. Minimal ongoing IT involvement required.

We’re in the middle of Epic implementation. Should we wait?

You can, but website compliance is independent of Epic timeline. We can implement in parallel. If you want Epic MyChart integration for appointment forms, we can address that after Epic go-live. Website compliance doesn’t require Epic to be finished.

What about our Foundation website and donor database?

Foundation sites generally do not need to maintain HIPAA compliance because they do not usually have any information that is considered PHI. However, there are some special circumstances that may require the foundation site to follow HIPAA. We will evaluate your foundation website and determine if it needs any of our services.

Our employed physician group has separate branding/website. Does that need to be compliant too?

Yes, if it’s a healthcare provider website (even if branded separately), it needs HIPAA compliance. Our services are priced per domain. There may be some overlap and savings by doing both websites. We will evaluate the situation and provide you with a quote.

What if we’re acquired by a larger health system in the future?

The acquiring system can continue using Sounder (with a new agreement) or migrate to their preferred platform. We provide all documentation and support a smooth transition. Many larger systems actually continue using Sounder for acquired facilities because implementation is already in place.

Do you sign a Business Associate Agreement?

Yes, comprehensive BAA with your hospital covering all Sounder services. We also provide BAAs with all subprocessors (video hosting, analytics infrastructure, etc.) for your compliance files.

Can we start with just the main hospital site and add affiliated practices later?

Yes, though we recommend comprehensive implementation to eliminate all risk. If budget requires phasing, we recommend starting with the main hospital and add other domains/websites as quickly as possible.